Rapper Spazi Secures Advance Deal With Soundcheck Distribution

Once upon a time, it could be said that a ukulele-obsessed rapper with lyrical genetics predicated on sad-boy anthems and pop/rock influence had no space in Hip-Hop. Well, In enters a fresh effort to turn this idea inside out with the dynamic glitch in the culture matrix that is, Spazi.

A brief listen to any of the rapper’s discography convincingly exhibits every component necessary for a hip hop anthem; Undeniable wordplay, versatility inflow, and delivery, and a unique bravado that could only be credited to fearless conviction and strong belief in self.

The Rochester, NY bred MC cites hearing Juice WRLD for the first time in 2018 as the conduit for his interest in music. That influence is undoubtedly clear, but so is Spazi’s ability to effortlessly channel inspiration onto a canvas that is sonic all his own.

Currently at over 2.9 million streams and over 500K views on YouTube featured content, the rapper has set his sights on new project ventures under a partnership with Soundcheck Distribution. 

The recently developed music distribution imprint has quickly positioned itself as the shiny new alternative to traditional distribution companies and the artist’s safe haven from business as usual. The platform totes full-service A&R and content design departments, Project calls, and even in-depth NFT project services.

The music brand was founded by recording artist Devin White, who since 2016 has achieved national recognition through a slew of industry high points including a term as assistant to Janet Jackson’s head executive team, a dynamic tour partnership with Rel Carter (Roc Nation executive and nephew of rap mogul JayZ) and strategic collaborations with Hip Hop Weekly Magazine and R&B icon Ne-Yo to name a few. 

The founder’s artistic background has undoubtedly influenced the company’s public commitment to place attention on in-depth support of its creative roster, not just the delivery of its music into digital stores.

By way of a six-figure silent partner deal, Soundcheck Distribution offers artists like Spazi the chance to remain independent while securing capital to meet the financial demands of upcoming projects. The rapper will retain full creative control of all future releases without the complications of binding long-term commitments. 

Spazi’s emergence as Soundcheck Distribution’s initial flagship artist does speak volumes of the rapper’s undeniable creative viability as well as the distributor’s commitment to developing authentic support structures for developing musicians..not just established ones.

At just over 2K followers across social platforms, Spazi (though a streaming powerhouse), leaves much to be desired in the area of visibility and engagement. We can only assume that the sheer luster of Spazi’s creativity and his consistent sonic delivery compelled Soundcheck Distribution to believe he’s worth the effort. 

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