April 17, 2024
New Single Marks Riton’s First Release On Big Beat Records/Atlantic Records

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Music has always had the power to shape culture and inspire future generations of musicians. Many artists have found inspiration in the classics, reimagining them for modern times and creating something entirely new in the process. One musician making an impact in this space is Riton, a Grammy-winning DJ and producer from the UK. With over 2 decades in the UK dance music scene, Riton is a true trailblazer who pushes boundaries with his own unique sound.

Riton’s latest single, ‘Sugar (feat. Soaky Siren)’, is the first taste of his upcoming mixtape set to drop later this year. The track is a high-energy dance anthem that flips a sample from 50 Cent’s ‘Candy Shop’ into an explosive peak-time hit. It perfectly captures the bold and vibrant new sound that Riton is bringing to his music. The single is accompanied by an exciting new generative AI visualizer that reacts to the music, creating a unique and immersive experience for fans.

 

The musical icon’s return to the dance music scene is highly anticipated, and ‘Sugar’ is the perfect introduction to his new era. The track is a bold and infectious dance anthem that will undoubtedly get fans up on their feet. The upcoming mixtape promises to be a thrilling addition to Riton’s already impressive repertoire, and fans cannot wait to see what he has in store for the future.

 

With over 20 years in the music industry, Riton has established himself as one of the UK’s most influential producers. His extensive portfolio includes collaborations with artists such as Fat Boy Slim, The Chemical Brothers, Diplo, Tame Impala, and M.I.A. In addition, he shared co-production on Silk City’s 2018 Grammy-winning hit ‘Electricity’ featuring Dua Lipa. He was also nominated for a Grammy in 2017 for ‘Rinse & Repeat’ featuring Kah-Lo. Recently, his hit single ‘Friday’ featuring Mufasa and Hypeman earned him a Brit nomination and is quickly approaching 1 billion streams.

 

Riton’s latest offering features Soaky Siren, a multi-platinum Latin Grammy-nominated songwriter from the Bahamas. Her first EP, ‘LUCAYA’, was released in 2021 and showcases her diverse artistic range, ranging from urban to dancehall to pop. Her explosive style and kinetic sound make her the perfect collaborator for Riton’s latest track.

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The accompanying generative AI visualizer is a testament to Riton’s innovative approach to music. Created by the WMG Global Data Science team, the visualizer uses a model that generates images based on text descriptions. It was further trained on Riton’s face and mood boards, and the team was able to make the visuals react to the audio using AI. The result is a unique and immersive experience that perfectly captures the energy and vibrancy of Riton’s music.

Sugar (feat. Soaky Siren)’ is a must-listen for fans of dance and electronic music. The track is a perfect example of Riton’s ability to create bold and infectious dance anthems that capture the energy and spirit of his music. With a new mixtape on the horizon and a highly innovative AI visualizer to accompany his latest single, Riton is undoubtedly one of the most exciting artists to watch in 2023.



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