Today we’ve had a chance to interview a rising Norwegian music artist Wiese. Wiese has just released his new single «Loyal». This is a chill and catchy pop song in a melodic R&B style that is highly relevant nowadays. With a vibe reminiscent of Justin Bieber, Jason Derulo and The Weeknd, it will surely captivate a wide audience.
Wiese, or Trygve Wiese-Haugland as his real name is, is a songwriter, producer and DJ from Bergen, Norway. With catchy melodies, pulsating rhythms and a radio friendly format, his songs are backed by radio stations and playlists all around the world. He has racked up more than 12 million Spotify plays in a year and is surely one to watch in 2021.
Lisa: Hi Wiese! How did it all start for you?
Wiese:Actually, it’s been a gradual process since I was a little kid hammering on my mom’s kitchen pots. I wanted to play drums but instead she sent me to a strict piano teacher. Who I saw like four times before we all decided it was best to quit. Some years later, I went on and taught myself to play the guitar and sing, which was a much more fun process, because then I could play and do just what I wanted to. I released my first songs in 2003- 2005, and after a long break I started making music and releasing songs again in 2019.
Lisa: How would you describe the music that you typically create?
Wiese: I emphasize that the melodies should be catchy and recognizable, at the same time as they are based on pulsating rhythms with impact and power. My musical expression is in constant motion, and I’ve got to admit that the style has developed a lot over the past months and it’s still developing. Through my first five singles, I’ve tried and learned a lot about which direction I want to develop. I’m now working on releases for the upcoming year, and I hope and believe that one can expect that these will converge together in an expression I’m really passionate about.
Lisa: Who are some of your favorite artists or rather, what musicians have continued to inspire you and your music? Who would you absolutely still love to work with in the future?
Wiese: Oh, there are so many. Growing up in the 90’s I have to say Max Martin, the Swedish hit-machine. Probably one of the best writers and producers of all time. He’s worked with so many great artist and written so many catchy songs. When it comes to vocalists, I’ve always been a huge Green Day-fan, so I got to say Billie Joe Armstrong. He’s got so much power in his voice and a stage presence like nobody else. And obviously Justin Bieber, who has a very recognizable and tender vibe in his voice. I really like his story and I’ve got great respect for everything he has achieved. Those two together would make a hell of a track! Oh, and Selena Gomez. Perhaps not together with Bieber, but she’s got a great voice as well. And you know, I’m really into girls, so I guess I’d have a good time hanging with her as well.
Lisa: You’re latest single “Loyal” is awesome. What inspired you to write it?
Wiese: Thanks a lot! First of all, I wanted to make something chill and downbeat in an R’B style that’s pretty popular now. To this vibe and melody, it just felt right to make the lyrics about something I really care about. Loyalty can be faithfulness and devotion to your better half, family, friends, supporters or whatever team or case you engage in. It’s not grey, it’s black or white. You’re either loyal completely or not at all. Loyalty is what makes us human and the glue that makes us stick together. It’s just so powerful, at the same time, and probably the best thing about it, is that you cannot buy it. Those who have it, give it for free. I don’t mean to be sentimental or anything and it’s not like all my songs have a message. But for this one I was kind of excited to make it about something really meaningful.
Lisa: Your songs “Never Let Me Go” and “Somebody Else” are quite popular on radio all around the globe, and have been high on several of Spotify’s official playlists. How do you feel about that?
Wiese: I feel great. When people actually listen to my music, and hopefully likes it, that’s what it’s all about for me. I remember I cried the first time Spotify listed one of my songs on their official editorial playlists. These playlists have so much power and without them it’s really hard to make your music heard. I also remember the first time I heard one of my songs on TV and on the radio. I mean, what else can you feel than excited, proud and motivated to make more music.
Lisa: What types of change do you feel your music can initiate?
Wiese: To be honest, I don’t believe I have any general message in my music, but I try to make music that evokes and amplifies emotions. So, often I want my upbeat party songs to amplify feelings of joy, while my more downbeat songs can help amplify chill emotions. Even though I don’t always incorporate it in the lyrics, I want to use whatever voice I have to spread good vibes. I think we should all be better at reflecting and appreciating everything we have previously taken for granted. Freedom and equality for example. Right now it’s the virus we’re most concerned about, but the recipe’s the same in the face of serious climate issues and discrimination. We’ll not be vaccinated against these challenges, but we must all commit ourselves to moving in the same direction. No matter who we are and where we come from.
Lisa: What is the most useless talent you have?
Wiese: Nice, can’t remember getting that question before. I’m actually pretty good at pretending to pay attention when people talk. I can go into this mode of just nodding and occasionally throwing in a “yes”, “really” or interesting” here and there for a long time without anyone noticing I’m actually thinking about something completely different. I mean, it’s a bad habit and I’m not proud of it, but I guess it’s still kind of a more or less useless talent.
Lisa: How do you nourish your creative side when you’re not working? And how do you avoid burnout?
Wiese: All my life I’ve been an overly perfectionist guy, which in some cases can be a good thing but at the same time I find it challenging because it often hampers my creativity. I often walk around with a feeling that there is something I should have done or something I should have done better. This can of course be tiring, at the same time it probably helps pushing me forward. I think I’m still trying to figure out the best recipe to relax and avoid burnout. I like to go out party with my friends which just forces your mind to other things. Obviously, I can’t do that every day and during lockdown I can’t do it at all. So I started doing midnight strolls. I do it almost every night and even though I never have a plan or route of where to go, I always end up walking for at least a couple of hours. It’s really refreshing and it helps me sort out my thoughts.
Lisa: What’s your favorite song you’ve written so far, and why?
Wiese: I guess “I Fell” has to be one of my favorite songs. It just has this original groovy funk-vibe that gets pretty cool when you mix it with modern synth-elements and vocal chops. At the same time it has a pretty interesting bassline that drives it forward and makes you want to hear it again. The lyrics and vocal also fits good in the mix, so worth checking out for those who haven’t heard it yet.
Lisa: What are you currently working on, and what’s next for you?
Wiese: I like having the flexibility to be impulsive and in this business you never know what’s going to happens but I’m currently working on the release plan for 2021. I’m currently working on 6 or 8 songs in parallel so obviously I have to choose which one to release when. It’s a lot of different factors to consider but eventually it all comes down to keep building my catalogue and making myself heard. Hopefully it will lead to some really cool gigs as well, once the world is back to normal. Please let me use this opportunity to thank everyone who listens to my music and follows my journey. It’s not something I take for granted and I really appreciate all your kind support.