September 26, 2023
Bono headshot

U2 frontman Bono has reflected on the band uploading their Songs Of Innocence album to all iPhone users in 2014 – a move that was deemed extremely controversial at the time and that provoked a debate about the role of big tech in music. 

Reflecting in his upcoming memoir Surrender: 40 Songs, One Story by Bono, in an exclusive extract published by The Guardian, Bono writes: “If just getting our music to people who like our music was the idea, that was a good idea. But if the idea was getting our music to people who might not have had a remote interest in our music, maybe there might be some pushback. But what was the worst that could happen? It would be like junk mail. Wouldn’t it? Like taking our bottle of milk and leaving it on the doorstep of every house in the neighbourhood. 

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