March 27, 2023

Balenciaga’s campaign last month of children holding teddy bears dressed in what looks like bondage gear is facing repercussions. The fashion house apologized after the ad caused a public uproar.

Image source: Jam Press, Balenciaga.

In an Instagram post, the brand’s CEO “personally reiterated” his “sincere apologies.” However, many still want to cancel the fashion brand for this bizarre advertisement.

Adidas Cuts Ties With Balenciaga?

Balenciaga’s collaborator Adidas, one of the biggest sportswear companies, has also decided to pause all product launches between the two apparel brands indefinitely. The news comes from Sneaker Freaker, who received a statement saying, “We have taken the time to re-evaluate our partnership with Balenciaga, and we have decided to pause all product launches until further notice.”

Adidas also allegedly informed a customer about the pause after inquiring about the Balenciaga x Adidas Stan Smith collaboration.

Adidas Protecting Their Reputation

First, Adidas dropped Ye’s brand Yeezy because of the artist’s anti-Semitic comments, and now Balenciaga is facing similar consequences from the sportswear company. 

Adidas issued a statement saying that “after a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products, and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.” 

The sportswear brand does not play around when it comes to its reputation.

Any future Ahead For The Two brands?

We are still determining what the future holds for Balenciaga and Adidas.

However, Adidas’s brand image might not look nice if they continue to have a relationship with the Spain-based brand, especially after it terminated its relationship with Kanye, which has been getting mixed commentary on social media.

Written By: Vhannah | Instagram: vhannahmontana 

Edited By: Nikita Serdiuk

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